SPANX

In collaboration with Craig Ward Studio. Embarking on a transformative journey to rebrand SPANX, an iconic brand with a 20-year legacy. The mission encompassed a complete brand refresh, touching every aspect of the brand's identity.

Role
Brand design
Design direction
Digital 
Art Direction

Modernizing the visual elements, including typography, color palette, and logo, ensuring SPANX stayed at the forefront of style and innovation.

Taking on the task of developing a comprehensive packaging suite, covering all points of sale (POS). From care tags and product labels to shopping bags and tissue paper.