BBC Showcase

Collaborating with BBC Studios, refreshing its Showcase identity for the annual flagship content and customer event. This effort introduces a fresh look, enhancing the event's appeal and reinforcing the BBC's commitment to innovation and broadcasting excellence.

Role
Brand design
Design direction
Art Direction

The refreshed identity embraces a minimalist approach, removing unnecessary elements to emphasize clarity and elegance. The existing circle is simplified becoming the design system's central element across all platforms.