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Predator Edge

Collaborating with Attitude Berlin, leading the design and creative aspects of a women-led football campaign. Creating the visual identity for the Designer's Story film, offering a behind-the-scenes glimpse into the life of a designer.

This entailed providing insights into the concept, ideation, and intricate design process of the footwear.

Role
Concept
Art Direction

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©Jatin Laxman 2024

©Jatin Laxman 2022

©Jatin Laxman 2023

©Jatin Laxman 2024