Creating the
28 hour day

Working with Attitude Berlin, campaign creation and art direction for JBL alongside their ambassador Martin Garrix.

Revealing a day in the life of the busy DJ and lifestyle to create a concept of the 28 hour day. 

Role
Art Direction
Creative Strategy  
Storyboarding
Motion

Studio shoot to capture Martin’s character as his most authentic in the form of fun poses and expressions. Both capture principles were directed to create energy and playful fun moments most suited to MG’s natural persona and with a clear focus on the product.

Film concept revolving around the 28 hour day. Shooting Martin and using some archived footage to showcase
an example of his ’28hour day’. Additionally, casting an array of models within the Gen Z consumer group to imagine having more music and fun with an extra 4 hours in their day.