Nike
House of 
Innovation

Nike’s FIT ADV campaign promotes an all-weather product line that is designed to improve athlete performance through Functional Innovative Technologies. Working with Accept & Proceed alongside Nike Brand Experience Team to develop the House of Innovation campaign store in Paris. Developing the campaign within the HOI's graphic system.
Art directing and storyboarding using the campaign assets to produce motion content for all interior and exterior retail screens.

Role
Design
Art Direction
Storyboarding

Credits
Creative Direction: Accept & Proceed, Nike Brand Experience Team
Animation: Paris Seawell & Chris Jordan
Photography: Accept & Proceed 

Designing weather gauges for in-store screens to represent record temperatures in Paris and HOI’s located stores in NY and Shanghai. Using graphic icons and typography to relay key meteorological information.

For the exterior windows using the campaign key visual, weather graphics, patterns, and texture photography in a modular layering system within the grid structure of HOI overall look and feel.