Knowledge is power 

Brand identity of a start-up music consultancy. Music defined is dedicated to supporting songwriters and music businesses advising on music protection and licensing. Coherent brand development including an online platform, social media campaigns, and merchandise.

Role
Identity
Brand Design
Strategy
Art Direction
Project management

A contemporary identity that personifies the client's personality and taste of minimalism and monochrome. A logotype that is clear, simple with a grit and urban twist. To create a strong and consistently coherent brand image across all platforms and appeal to anyone connected to the music industry.

Being inspired by military typefaces in being bold and tough and expressing power. The identity progressed into a lighter and curvier mono-graphic form which reflected the values of being transparent and trusting.

A clean design approach achieving directness and confidence across all communications.