Motcomb Street

Campaign creation for the relaunch of London’s most historic and sophisticated streetscapes for fashion, arts, and food to promote the shopping destination across online platforms, social media and advertising.

Role
Campaign creation
Art direction
Digital design
Project management

Creating a campaign to promote shopping destination which would run across online, social and advertising. 

Understanding shopping demographics and culture to create an eye-catching and elegant identity, that reflects one of the most sophisticated locations in Belgravia.

Inspired by the brands present in the area like Celine and Balenciaga, combined with a diagonal grid of abstract imagery and patterns to represent the streets varied destination for arts, culture, and fashion.