Confirmed

Design direction and visual development of the new Adidas app dedicated to exclusive product drops alongside never-before-seen content.

Creation and design for the ‘Anatomy of a shoe’ editorial series, Artist's stories focused on product craft and details. The visual approach conveys the use of fluorescent colours of the new sub-brand while maintaining the link to the global brand.

Role
Design direction
Digital
UI Design

The new app that accesses exclusive product drops alongside never-before-seen content. Creation and design for editorial pages for the ‘Anatomy of a shoe’ series.

Developing artist's stories focusing on product craft and details. Using fluorescent colours in keeping with the new sub-brands colours.